How To Maximize AdSense Revenue

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I posted an article about Google AdSense few weeks ago. I covered basic info
about AdSense like how it works, admission procedure, payment concept etc. It was more of a technical nature, first grade stuff.


Here’s a new lesson about AdSense and it’s dedicated to help you maximize the revenue from it. So let’s get started!

We’ll going to talk about positioning of your ads. It may not sound like much but the truth is that only a slight change in ad placement could make a huge impact on your AdSense revenue:

LINK UNITS

People often ignore link units because of their size and focus on large text and image ads. That’s a big mistake. Why?

Proper positioning of the link units could prove more profitable than text ads. The best place to put a link unit is near the site navigation link. Imagine your visitor searching for your archive and then the link unit catches his eyes. He will be tempted even more if a link unit is well blended and is of the same color as your navigation links. It becomes click bait!

From this theory you can conclude that a vertical link units usually functions better than horizontal, but that depends on the placement of your sites navigation links. On a site that’s configured like my blog horizontals would be pretty much useless!

TEXT ADS

Like I mentioned before that link units have to blend with your site, the same rule applies with text ads. However, there’s an ongoing discussion regarding this strategy.

One group of people says that it’s better to make the ads stand out more so they’re easy to be noticed. For example, if they have a white background and their ads are red, they can’t go without being noticed.

The second group believes that blending ads with the background is the way to go. I’m more for this option because it’s not aggressive and it looks far more professional than the first option. Frankly, just seeing an ad that stands out too much makes me want to leave the site immediately, regardless of the quality of its content!

After we discussed blending, it’s time to move on to the placing of the ads.

It’s a fact that the skyscrapers (160x600) don’t function very well on the two column blogs; they escape people’s attention. However, 3 column blogs like mine where the majority of ads are squeezed in the middle make it easier to be spotted by the visitor.

The most effective ads seem to be (250x250) squares integrated under post titles. I can’t implement this on my blog (I believe someone knows how). If you have an interesting writing, be sure that people will read it until the end, so you could place a nice large square at the bottom of your page.

I don’t want to trouble my readers so I avoid placing ads at or near the top of my page.

SEARCH BOX

There’s not much to say about placing of the search box. It’s proven to be most profitable on the right top of the page.

Set your search box to open results in a separate window. This will make people stay on your site!


If you have something to add, please leave a comment. thanks!

This Post has 35 Comments Add your own!
matt608 - February 23, 2007 11:22 AM

Hi, I have now added you to the 'my favuurite sites list'. Keep up the good work on AGLOCO and SMS!

Matt

Mike Perry - February 23, 2007 4:52 PM

Hello,
Many thanks for your comment on my blog. I have entered your link as requested. Here is mine for exchange

http://mikesmoneymakingmission.blogspot.com

Your blog is excellent with some very interesting and well written posts - great!

Best wishes,
Mike.

Fauzan aka Jeketb - February 23, 2007 6:24 PM

the logo of google on the top corner of your post are so HOT !!

i like it..(",)

keep going blogging buddy..

Johnny Cash - February 23, 2007 7:02 PM

Your blog is very new, but have great potential! Are you interested in link exchange?

This is my URL. Please have a look.
http://makemoneyonblog.blogspot.com/

Paula Neal Mooney - February 24, 2007 12:09 AM

Yes, just read my Make More Money Blogging: Get Your Ads to Pay More post for more info about how to incorporate the large ads like I have on my blog on blogspot blogs, wrapped nicely around the text. Yesterday I got the most clicks on my ads than ever before...

I hear that once we transition to a regular dot com, (keeping all our old blogpost backlinks and ranking and posts), those ads will pay better.

I'll let you know if that's true when I do...

Thanks,
Paula

Dwacon - February 24, 2007 4:10 AM

I'm making a slow cash trickle... but hope to optimize it.

ALEX - February 24, 2007 7:42 AM

Thanks for the info Paula, keep me posted...

Calimania - February 24, 2007 8:57 AM

I read all of the articles. Great tips!

.bigBiz - February 24, 2007 7:52 PM

Hi
Your contents are very interesting for me. I have learned about AdSense for a while and I like this business. Anyway thanks for sharing many useful information!

Phil - March 28, 2007 6:06 AM

This is one of the best posts ive seen on adsense - clear , concise and useful. Im not having much success with adsense so am looking at trying different methods and this was very helpful -cheers and keep the great posts coming
Phil

http://makingmoneywith.blogsome.com/

Kadrean - April 5, 2007 6:03 PM

You've got some amazing stuff going on here! Usually for Adsense related articles I get people saying something about it, then going "oop! to continue, you must buy this "amazing" package for only $999!!"

But this is just what I was looking for; straight forward advice!

Do you mind if we exchange links?

Cheers,
Adam

Rod - April 13, 2007 7:03 PM

Very useful tips on your site - just surprised why Google hasn't given it a PR yet?

All the Best,
Rod

forex - May 24, 2007 10:54 AM

120x600 worked very well on my 3 columns site.

Gibo - July 9, 2007 11:09 PM

thanks for these tips. i like the one on the search box. mine has been on the sidebar of http://www.pinoyseminar.blogspot.com for a long time but no one is using it. :)

thien - July 13, 2007 5:15 PM

thanks for tips. very usefull


peace

JDM_Car - July 19, 2007 9:59 AM

thanks for the tips, I'm looking for the articles about increasing my web traffic , here is my blog
The Auto World

lady influence - August 21, 2007 7:24 AM

great site and great tips too. i just started adsense on my blog. Still tweaking and experimenting with ad positioning. hope you can visit my blog one time.

Maher - September 3, 2007 5:40 PM

i don't know why i hate link units

okbos.com - September 27, 2007 7:23 PM

Thanks for the useful tips, keep up the great work. I am newbie and my website is at www.okbos.com/mymoney/ Again thanks.

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bruxism - December 4, 2007 5:03 PM

Just great information provided.I am new to adsense and surely i am benifited by this post.Hope i will earn money through these tricks.

Thanks for sharing.

Over from : bruxism

JAZEVOX - January 3, 2008 12:52 AM

oh well, i got two column blog and using skycraper.

any tips how can i transform my blog from two column to three column without losing my current contents?

friendsandmoney - January 4, 2008 8:23 PM

I totally agree with your post this is excellent advice, personally I find that blending google adsense links with your website/blog colours is one of the most effective ways to get more click throughs. This post will be really good for begininers to adsense advertising. Thanks again

erp - April 1, 2008 12:00 AM

ive been added adsence on my blog for several times but i didnt get pay much. so i stop. any of u get really high pay for that?

erp - April 1, 2008 12:03 AM

ive been added adsence on my blog for several times but i didnt get pay much. so i stop. any of u get really high pay for that?

Teenage Love - April 26, 2008 8:21 PM

Update for you people. Google TOS now states that you cannot blend ads to make them look like part of content. So, be careful and don't blend ads if you don't want to be bannnnned. Thanks and nice advice I have to say.

HotCoder - September 3, 2008 9:50 AM

great job, try to write more and more.. and in detail.. thanks..
http://cyberheight.blogspot.com

Search Free Content - September 4, 2008 5:27 AM

Thank you for this useful information. Google revenue depends on many factors which you explained here. Unit links And large rectangle pays more as my own experience.
I will continue read all your posts about maximizing revenue in google adsense.

make money taking surveys - September 15, 2008 10:41 AM

Some good tips here and some great info in general on your blog. I never make that much with Adsense - usually only about $1-2 per day per site so I mostly stick with affiliate programs. I recently found some good wordpress templates with integrated adsense though that has increased my CTR.

iLyaz - January 13, 2009 4:42 PM

nice blog here..nice tips also here..but this one is basic only..
but...very nice other making money adsz

Web Design India - February 10, 2009 7:27 PM

Hi,
Some very good tips here to be used by web design companies. Good compilation. Thanks!

Dapat Duit Tanpa Modal - May 8, 2009 8:07 PM

Thanks for your post

cara belajar - June 15, 2009 4:00 PM

Thx for sharing ....

i wanted for this way

=)

thx from
Cara Belajar

Joey Girokonto - June 24, 2009 10:13 PM

A very good overview about the Adsense subject and how to use it. Or not. ;-)
I have nothing to add to it and this is a pretty rare situation! ;-)

Girly Chic - July 5, 2009 3:24 PM

I just stopped by this blog.It's very useful.Thanks :)

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